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AgileLifeInsurance.Com, an HIIQ Company, Announces Results of First Life Insurance Consumer Survey

1023 Days ago

MOUNTAIN VIEW, Calif., Sept. 10, 2019 (GLOBE NEWSWIRE) -- www.AgileLifeInsurance.com, a new online marketplace where consumers can easily compare and purchase an array of affordable life insurance products, today (during Life Insurance Awareness Month) released results of the marketplace’s first survey. Accompanying survey result graphics are available at the following link. Survey data included: 

  • Nearly two thirds of survey participants, 64.45% of 512 respondents, owned a life insurance policy.
  • The vast majority of survey participants, 77%, responded that they believed having life insurance is important.
  • A subgroup of 180 survey participants, when asked why they did not own a life insurance policy, responded that either they could not afford it (43%) or they had not thought about it (38%.)
  • 365 survey participants are currently covered by life insurance policies. Coverage amount for individuals varied – 30.4% had less than $49,999 in total coverage, 35.9% had total life insurance coverage ranging between $50,000 to $149,999, and 18.9% had total life insurance coverage ranging between $150,000 to $349,999.  On the high end, 5.2% of survey participants has total life insurance coverage that was greater than $1,000,000

Jan Dubauskas, Vice President and Senior Counsel of Health Insurance Innovations Inc., (AgileLifeInsurance.com is part of the Health Insurance Innovations family of companies) stated, “One of the most interesting findings of our survey was that on average participants would be willing to spend $56 monthly to ensure their family was well taken care of if they were to die.”  

The range suggested was $0-$100 monthly, and on average, respondents selected an amount which was just past the central point of suggested market limits. Generally, survey results that indicate a large grouping around the middle or central range often imply additional information is needed for a decision to be more impactful either to the left or right of the central point.

Ms. Dubauskas concluded, “Looking at the survey data, we came to the collective belief that consumers are ready for a marketplace like AgileLifeInsurance.com, where they can learn about life insurance products and have their questions answered. Purchasing life insurance is never an easy decision, but we believe consumers should have as much information as possible so they can acquire an appropriate and affordable life insurance plan.”  Ms. Dubauskas added, “Also telling was 38% of respondents who simply had not thought about life insurance products. Life insurance is a critical component of many people’s overall portfolio, and we realize from our survey results, consumers need additional awareness and education not only for themselves but for their loved ones, dependents and descendants.”

Agilelifeinsurance.com will offer term life insurance policies as well as accidental death and dismemberment policies with rates beginning as low as $29.00 per month. The guaranteed issue term life and accidental death & dismemberment benefits will be available in the following states: AL, AZ, CA, CO, CT, DC, DE, GA, HI, ID, IL, IN, IA, KY, LA, MS, NV, NH, NJ, NM, ND, OK, OR, PA, RI, SC, TN, TX, VT, WV, WI, WY. 


The results above were gathered through an online poll of 500 people who are the head of a household and between the ages of 18-64. The poll was conducted on August 22-23 and was weighted to get representative samples from each state based on population.


AgileLifeInsurance.com , part of the Health Insurance Innovations, Inc. family companies (NASDAQ: HIIQ). This press release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on our current assumptions, expectations and beliefs are generally identifiable by use of words "may," "might," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential" or "continue," or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, our ability to maintain relationships and develop new relationships with health insurance carriers and distributors, our ability to retain our members, the demand for our products, the amount of commissions paid to us or changes in health insurance plan pricing practices, our ability to integrate our acquisitions, competition, changes and developments in the United States health insurance system and laws, and our ability to adapt to them, the ability to maintain and enhance our name recognition, difficulties arising from acquisitions or other strategic transactions, and our ability to build the necessary infrastructure and processes to maintain effective controls over financial reporting. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements are discussed in HIIQ's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission (SEC) as well as other documents that may be filed by HIIQ from time to time with the Securities and Exchange Commission, which are available at www.sec.gov. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Contact:
  Bob East
  Jordan Kohnstam
  Asher Dewhurst
  (443) 213-0500
Media Contact:
  Westwicke PR
  James Heins
  (203) 682-8251


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